Expert, fractional B2B marketing services

MAGGIE is me, Catherine Nichols

MAGGIE provides expert, flexible fractional B2B marketing services and consultancy for ambitious startups, businesses that are starting to scale and those that need extra support to turbo-charge or manage their marketing more effectively.

I’m a senior marketer with a passion for tech, data, and achieving tangible results. I’ve extensive global experience in Tech, IT, SaaS, and FinServ with large global Private Equity and public companies, smaller businesses and startups. I’ve set up marketing functions from scratch and helped businesses scale.

Working with me, you can expect my no-nonsense, pragmatic approach to getting you results. Whether it's being hands-on as a fractional marketer and part of the team providing ongoing guidance on objectives, priorities, and the capabilities needed to succeed or providing an ad hoc fresh perspective on a consultancy basis, I can help.

I'll play a committed, active role in your business, providing you with the right level of guidance and insights when it comes to making authentic marketing decisions that match your business and budget. Recent clients include those from the climate tech, supply chain, SaaS and professional services industries.

MAGGIE offers expert, flexible fractional B2B marketing and consultancy services for ambitious startups, scaling businesses, and companies seeking additional support to enhance or manage their marketing more effectively.

As a senior marketer with a passion for tech, data, and delivering measurable results, I bring extensive global experience in Tech, IT, SaaS, and FinServ. I’ve worked with large global private equity-backed and public companies, as well as smaller businesses and startups. I've helped set up marketing functions from scratch and guided businesses through successful scaling.

When you work with me, you can expect a no-nonsense, pragmatic approach focused on delivering results. Whether I’m taking a hands-on role as a fractional marketer, providing ongoing guidance on objectives, priorities, and capabilities, or offering an ad hoc fresh perspective through consultancy, I’m here to help.

I’ll take an active, committed role in your business, offering the right level of guidance and insights to make informed, authentic marketing decisions that align with your goals and budget. Recent clients have included companies in climate tech, supply chain, SaaS, and professional services industries.

Want to learn how I can transform your marketing, eliminate random acts of marketing, and drive business growth?

“I worked with Catherine at Körber Supply Chain Software. During this time, Catherine demonstrated her leadership skills and expertise in both marketing strategy and demand generation while leading a large team across multiple regions in EMEA.

What made Catherine effective was not just her technical and strategic expertise, but her approachability. She takes the time to listen, offer guidance, and empower others. Her approachable demeanor makes it easy for team members at all levels to engage, ensuring that ideas flow freely and every voice is heard.

Her leadership style is both strategic and empathetic, balancing results-driven decision-making with a genuine commitment to the professional growth of the team.”

Kathleen Fischer, Director of Communications, Körber Supply Chain Software