FRACTIONAL CMO | B2B SAAS | PE & VC BACKED
Bridging the gap between boardroom targets & GTM execution.
I embed with B2B SaaS teams at the moment they need CMO-level or senior GTM thinking, but before a full-time hire makes sense. ICP definition, value proposition, positioning, and the right marketing infrastructure from day one.
Services
One seat, full remit.
Five capabilities, one accountable owner. Every engagement covers the full remit — weighted to where you’re stuck.
Positioning & narrative
The story that holds up in front of buyers, analysts, and your board. Messaging architecture, category framing, and the proof points to back it.
Most recently: repositioning a cybersecurity vendor’s narrative for the agentic era.
Pipeline & demand
Demand generation and account-based programmes built for considered, high-value B2B sales — from named-account strategy through to sequences, nurture, and sales alignment.
Most recently: a 77-account ABM programme for a PE-backed cybersecurity vendor.
Marketing infrastructure
The CRM, website, data, and reporting foundations that make marketing measurable. Vendor selection, rebuild governance, and making sure you own what gets built.
Most recently: parallel website and CRM rebuilds, governed to a fixed go-live.
Team & agencies
Hiring your permanent marketing leadership, structuring the team around them, and getting more from the agencies you already pay.
Including hiring my own successor.
Board & investor reporting
Marketing translated into the language your investors use: pipeline coverage, efficiency, and the numbers that matter at your next raise or exit.
Board packs for chairs and PE operating partners, quarter after quarter.
Not sure which you need first? That’s what the diagnostic is for.
Book a 30-min callHow I work
Built to hand over, not to hang around.
Most consultants are incentivised to stay. My engagements are designed around the opposite: build the function, prove it works, then hand it to the person who’ll run it permanently. Your board gets a marketing engine — not a dependency.
Diagnose
A clear-eyed read of where you are: positioning, pipeline, team, tech stack, and what your investors actually need to see.
You get: a working view of what to fix first — not a hundred-page audit.
Build & run
I take the CMO seat. Positioning, demand generation, ABM, infrastructure, agencies, and board reporting — with your team, at your pace.
You get: a running function with pipeline your board can see.
Hand over
The engagement ends with a documented, owned, running function — often including hiring my own successor.
You get: a named owner, full documentation, and my exit date.
The best measure of my work is how little you need me after it.
1–4 days
Per week
6–12 months
Typical engagement
Agreed up front
Deliverables & end state
Trusted by founders, CEOs and leadership teams across multiple industries.
ABOUT
SPEAKING AT A SLICE NETWORKING EVENT
Two decades of B2B SaaS marketing, most of it where the stakes are highest: investor-backed, technical, and time-poor.
I'm Catherine Nichols. I've spent my career leading marketing in B2B - enterprise software, SaaS, FinTech and Cybersecurity businesses; the kind where the product is complex, the sales cycle is long, and the Board wants to see pipeline, not a list of activity.
As a fractional CMO and marketing leader, I work with PE and VC-backed companies at the stage where marketing leadership matters most: post-funding, pre-scale, when the next two quarters decide the shape of the next two years.
I'm the co-founder of The Slice Network - the UK's leading community of fractional marketing leaders, 1,300+ members across 20+ countries.
Find Out More About The Slice
THE SLICE × ROBERT HALF — THE RISE OF THE FRACTIONAL CMO
PANEL - HOSTED BY EMPEROR
Get in touch
Thirty minutes.
No deck, no pitch.
Tell me where marketing is stuck. I'll tell you honestly whether a fractional CMO is the right answer — and if it isn't, I'll say so.
Book a 30-min call