Are you devoting sufficient time & resources to marketing?

We're one month in to 2024 already, what progress have you made? 

The importance of allocating adequate time and resources to marketing cannot be overstated. Whether you're an aggressive startup or an established business looking to expand, a strategic and well-executed marketing plan is essential for sustained growth and success.

Running a business involves wearing many hats, and it's easy to get overwhelmed by the daily demands of operations. 

Many of the small business founders and CEOs that I speak with regularly, lead their brand's marketing activities without an official senior marketer, marketing director or CMO and of course, they find it challenging to devote sufficient time and resource to marketing. 

BUT, bringing a new full-time marketer into your organisation involves a significant chunk of time looking for the perfect hire, not to mention the potential risks if the hire doesn't work out as expected. That’s where fractional marketers come in.

If you're a recently funded startup, you might need to prove things quickly.

You need someone who can build early momentum with revenue by bringing value quickly and delivering growth. Fractional growth marketers can hit the ground running. They often have extensive experience working with different companies and industries, allowing them to adapt quickly to your specific needs and objectives. These marketers leverage their existing knowledge to devise a tailored marketing strategy that yields immediate results, minimising the time and risk associated with traditional hiring.

2. Are under-resourced or the team has no space to focus on strategic priorities by supporting the team and improving set up

3. Have a specific project that needs to be delivered, by accelerating the it’s delivery and ensuring it achieves the objectives

4. Have a knowledge gap within the team by bridging it and up-skilling the team

One of the greatest advantages of hiring fractional growth marketers is the flexibility they bring. Marketing needs can fluctuate dramatically throughout the year, and having a full-time team can often lead to underutilisation or overextension of resources. 

Fractional growth marketers can step in when needed, ensuring that your marketing efforts align with your business goals without the constraints of a full-time employee.

Could you benefit from a fractional marketing expert instead of a full-time marketer? What’s your use case and could a fractional marketer help? Contact MAGGIE or schedule a call to speak with me.