Fractional marketing services
Flexible marketing expertise at a fraction of the cost and risk
MAGGIE specialises in providing startups, growing mid-market enterprises, and scale-ups with the marketing expertise to de-risk their marketing and scale smarter.
For some businesses, hiring experienced marketing leadership isn’t just costly; it’s also a considerable risk. Beyond the money, it’s the time spent hiring and onboarding, when that time and budget could be spent on what matters most: driving sales, building winning products and keeping investors or shareholders happy.
I’m an experienced fractional marketing leader, part-time marketing director, interim or outsourced marketer, whatever you want to call it. I’ll work alongside your other executives to help deliver revenue and pipeline, build scalable, focused marketing strategies and plans, whilst integrating seamlessly with your existing teams.
As well as providing strategic direction, my hands on approach ensures I can also be actively involved in executing campaigns, writing, creating, optimising performance and driving results.
MAGGIE can help your business if:
You’re in the start-up phase and don’t have the budget for a full-time marketing resource, but do need someone to steer your marketing ship. Rather than hire a fresh, but hungry marketer, you’ll benefit from my experience, expertise and established network.
You need an interim senior marketer to fill the gap until a full-time hire is made. I'll take charge of your marketing team and integrate into your Executive Leadership Team without the commitment (and risk) of an FTE.
Have a tight-budget. Hiring a full-time Marketing Director, VP of Marketing, or CMO is costly. With a fractional marketer, you gain top-tier strategy and expertise without the hefty financial commitment or added overhead.
You’re starting out or need to grow your marketing function or brand awareness quickly, I’ll even help you recruit and build your marketing function in-house.
You’re under-resourced or your team cannot focus on strategic priorities. I’ll support the team and enhance its structure for better results.
You have a knowledge gap within the team. I’ll bridge that gap and provide upskilling to elevate the team's capabilities.
You have an important project that needs to be completed. I’ll accelerate their delivery and ensure they meet your objectives.
How does it work?
Flexible options: I provide fractional marketing support for a set period, usually with a minimum commitment of one quarter. Most clients choose an arrangement where I work between one to four days per week.
Transparent pricing: Fees are based on the number of days per week you need. We can decide on a daily rate or agree on a fixed fee upfront, depending on the project goals.
“Catherine is a bundle of energy, gets a lot done, and is able to engage and communicate effectively across all levels of the organisation — a very capable B2B marketer.”
Freddie Talberg, Founder & CEO EMSOL
