Fractional B2B marketing

Leverage senior-level marketing expertise at a fraction of the cost

I partner with startups, growing mid-market enterprises, scale-ups, and investors (PE/VC) who need experienced marketing leadership but prefer to avoid the overhead and expenses tied to a full-time Marketing Director or Chief Marketing Officer (CMO). These businesses still require expert marketing guidance to build a strong marketing foundation, drive accelerated growth, enhance operational efficiency, and deliver immediate results.

As a fractional marketing executive, I offer strategic direction and leadership to help businesses develop and implement effective marketing plans, build brand awareness, execute impactful campaigns, analyze performance, and optimize results. I work closely with internal marketing teams or external agencies to meet the company's marketing goals.

My services include providing strategic advice to founders, CEOs, investors, and marketing teams. Additionally, I collaborate directly with teams to execute plans and offer ongoing support as they scale.

MAGGIE’s fractional marketing service is very flexible and bespoke to meet the unique needs of each situation.

I can help if you if you:

  1. Need an interim senior marketing leader to fill the gap until a full-time hire is made. I'll take charge of your marketing team and integrate into your Executive Leadership Team without the commitment of a permanent, full-time role.

  2. Are in the early stages of growth and need help generating early revenue momentum by adding value quickly and driving growth.

  3. Are under-resourced or your team is unable to focus on strategic priorities. I’ll support the team and enhance its structure for better results.

  4. Have a knowledge gap within the team. I’ll bridge that gap and provide upskilling to elevate the team's capabilities.

  5. Have specific projects that need to be completed. I’ll accelerate their delivery and ensure they meet your objectives.

How does it work?

  • Flexible – I offer support for a defined period, typically with a minimum commitment of one quarter. The most common arrangement is working 1 to 4 days per week with each client.

  • Fees – Engagement fees are based on the number of days per week required. We can agree on a daily rate or a fixed fee upfront, depending on the deliverables.

“Catherine is a bundle of energy, gets a lot done, and is able to engage and communicate effectively across all levels of the organisation — a very capable B2B marketer.”

Freddie Talberg, Founder & CEO EMSOL